Monday, October 18, 2010

Brilliant Branding: Twirl

I am seriously smitten with the packaging for the newest Kate Spade fragrance, Twirl. I think the bottle is beautiful, and the creams, gels, travel fragrance, etc. are also beautifully designed. The best part, in my opinion, is that Kate Spade also released a handbag and heels with the same name to accompany the fragrance. The closure on the bag even matches the top of the perfume bottle. These little nuances do not go unnoticed by the fashionable consumer, now do they?

{Photos via Kate Spade}


  1. I tried out twirl and love the fragrance! The packaging makes it even better!

  2. I am definitely eager to try the fragrance! If I have learned one thing about perfume, it's that it doesn't necessarily work on everyone...but I'm really hoping it works for me!