Brilliant Branding: Twirl

I am seriously smitten with the packaging for the newest Kate Spade fragrance, Twirl. I think the bottle is beautiful, and the creams, gels, travel fragrance, etc. are also beautifully designed. The best part, in my opinion, is that Kate Spade also released a handbag and heels with the same name to accompany the fragrance. The closure on the bag even matches the top of the perfume bottle. These little nuances do not go unnoticed by the fashionable consumer, now do they?

{Photos via Kate Spade}