|Original Maidenform Advertising campaign|
Wednesday, June 29, 2011
Shape Up or Ship Out
I'm a modern girl with an affinity for all things mid-century. We know this about me by now, right? I may have a full-time job, but it doesn't mean my heart doesn't long for a time when I could have been a Donna Reed type housewife...I'm grateful that our sisters of the Womens' Liberation came before us, but you won't find me burning my bra anytime soon. And now that shapewear like Spanx or Skweez Couture are back and very much in demand, I have to ask myself, Isn't this just a girdle, but ugly? Clearly after the freedom of the seventies, eighties, nineties and aughts, the women of America aren't quite as stifled by the idea of squeezing into their underthings again. And while mid-century style girdles have found kind of a...fetish niche, I am wondering if beautiful, luxe, and sexy underwear that provides a bit more shape to the female body could ever make a comeback. Just a little something I've been thinking about...